The Journey of a Marketing Coordinator / Graphic Designer

Barclay Street Real Estate / Lee & Associates Calgary

My journey at Barclay Street Real Estate (BSRE) started in November 2021. I was the only marketing employee in the office so, I felt a lot of responsibility to represent a whole department on my own.

My responsibilities included creating all the marketing assets such as brochures, email campaigns, presentations, proposals, slideshows, LinkedIn posts, quarterly reports, monthly summaries of our properties, and so on. I also got to organize open houses, arrange projects with different vendors, assist in updating multiple databases, and many more tasks in the span of almost 2 years that I have been with this team. Our team was always pretty small which gave me an opportunity to wear multiple hats and always offer my help where it was needed. Mostly it was helping around with administrative duties such as sending out mail & packages, ordering paper, supplies, tea & coffee for the office. I also got to hire a new office cleaner and eventually hire and train multiple replacements for my role.

Below are some marketing asset examples done by me for BSRE before we transitioned into Lee & Associates.

Presentation
*some content is blurred out on purpose due to confidentiality

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Social Media Posts

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Lee & Associates Office Launch

In November 2022, our team left BSRE and opened a Lee & Associates office in Calgary, the third Canadian Lee office. While BSRE is only present in Calgary & Edmonton, Lee & Associates has over 70 offices across North America and is continuously growing so, this was a pretty exciting transition for our team.

Our transition from BSRE to Lee was fairly quick and everything on my end had to get done in a span of 2-3 weeks before our office launch. It was a stressful time because besides having to do my regular job I had to also redesign everything, learn new programs used at other Lee offices, prepare all the advertisements for the office launch, and help around with office renovations that were going on simultaneously. However, now that we are on the other side I am extremely proud of myself that I was able to fully stand by my responsibilities and get everything done in a timely matter.

Our office launch was a huge success with multiple articles sharing our story, getting published in the Business in Calgary magazine for March 2023, and having my ad displayed on the Real Estate News Exchange, The Calgary Herald, and the Pattison Billboards all over Calgary.