Marketing Coordinator Journey:
Backwoods Energy Services
During my journey at Backwoods Energy Services, I had an opportunity to be a part of various projects. I was responsible for the production of various written and visual materials for internal and external audiences, assisting with writing, rewriting, and editing digital marketing-related materials, as well as utilizing photography, videography, and graphic design for the purpose of effective communication.
Home Ownership Program
The Home Ownership Program piloted at the beginning stages of my journey and was one of the first major projects that I participated in. The goal of the program is to help the Indigenous Backwoods employees to attain home ownership.
TempScout Mass Temperature Screening
TempScout is a new service that piloted at the beginning of the first lockdown associated with the COVID-19 pandemic. The turnaround for this new service was fairly quick and required a number of brand new visual assets to be created. One of the most important promotional assets that I have created for TempScout was the two-pager that outlines the challenge that TempScout strives to resolve, the key differentiators, and the technology behind the service.
Health and Safety
In collaboration with the health and safety department at Backwoods Energy Services, we have created "Safety Mondays" to serve as weekly reminders, to not only workers but also to the general public, to be more aware of personal safety and the safety of those who we are surrounded by. Besides being distributed to employees, these safety topics were also posted on Backwood`s LinkedIn page. A few examples of these can be found below:
Promotional Assets of the Backwoods Services
Each service department of Backwoods has a promotional one-pager that outlines the service and its point of difference. During my journey as a Marketing Coordinator, I have updated each of the one-pagers and made each of them consistent with the theme I proposed. One of these one-pagers can be seen below, created for the Matting Division of Backwoods:
Social Media
Social media is important to any business, small or large. I got an opportunity to create a large number of different posts associated it with a variety of different events, programs, and opportunities that Backwoods has created or participated in. Some of these can be found below: