The Body Shop Rebranding
For this individual rebranding project, I chose to rebrand The Body Shop. I started by analyzing the vision, values, point of difference, and promise of this brand. I followed my research with identifying the brand`s archetype and began my rebranding work.
The primary brand archetype of The Body Shop is “the caregiver”. These are the brands whose goal is to protect, care for, and help others. These brands make consumers feel safe and secure. They take care of others almost in a motherly way; they pick you up when you are down.
The Body Shop does a great job of showcasing the care for others through its ethical ways of conducting business strategies, as well as the fact that their products are made for elevating self-esteem through care for yourself and others.
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The Body Shop is committed to the public good and being responsible instead of initiating private greed. Engaging people in campaigns that are against animal testing, celebrating the diversity of people, and paying fair wages are of high importance to this brand.
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It is a truthful and ethical business that positions itself as being trustworthy and caring. They always emphasize the importance of enriching the planet, the people, and the world. The brand's heart goes far beyond conventional corporate social responsibility. What makes it attractive is the added advantage of their products having a compelling, natural, and ethical message behind the branding of their products.
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