In March 2020, the spread of COVID-19 resulted in the closing of all non-essential organizations in Alberta. One of the hardest-hit sectors was the collocated live experience (CLX) economy. The CLX includes those sectors where a minimum of 50% of products or services revenue is dependent on both the live experience (LX) producer and their customer being collocated in the same physical space.
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For this collaborative project, our team was tasked with developing a comprehensive Calgary Arts & Culture segmentation model while conducting a global benchmarking study. We also needed to identify the vision for Arts & Culture in Calgary in 2025 and provide 3 strategic priorities that Calgary Arts Development should pursue in the next 24 months.
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I got an opportunity to take one of the two designer roles of this project, meaning that I was responsible for the overall look, feel, and visual assets of this report. However, my primary role also revolved around benchmarking and the creation of the segmentation model.
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Some content has been extracted from this report, however, you can access the full report by clicking on the "SEE FULL REPORT" button above.
